How to Care For Your Levi’s Jeans

Levi’s jeans have become an international fashion phenomenon since their introduction as workwear decades ago. Sales have skyrocketed, prompting Levi’s to expand its premium offering and add signature features like Red Loop to further differentiate itself in fashion terms.

These jeans may not be made of selvedge denim as they’re woven on modern machines; however, their quality remains outstanding.


The red λιβαισ tab is an easily identifiable symbol of their brand and can help you quickly identify authentic jeans. Real Levi’s jeans feature this tab on their back pockets while any counterfeit pair will likely feature different color tabs or none at all.

Finding out whether your Levi’s jeans are real is simple by taking a closer look at the label on the waistband. A genuine pair will feature authentic labels with model/style information printed clearly in black text – any discrepancies in design or spelling could indicate they may not be genuine.

Check for diamond shapes at the base of arcuate belt loops – these were only seen before 1947 on cinch back pairs. Also inspect stitching; counterfeit items often use copper orange thread instead of lemon yellow (used up until 1969), as well as off center belt loops which were an early Levi’s solution to complaints of exposed rivets scratching furniture.


No matter your aesthetic preferences or aesthetic preferences, Levi’s jeans remain among the most durable and versatile clothing available. However, for optimal wear they require care from you – our team of experts have offered some unique tips like freezing or washing in vinegar — however the key point here is avoiding dryer use whenever possible!

Spending some time looking closely at your jeans’ back or inside tag can provide insights into their age and authenticity. Look out for any red tabs featuring a stylized capital “E” facing out, which indicates they were made prior to 1955.

Red Levi’s batwing logo and stitching style can provide additional clues as to your jeans’ era of production; if a red lot number xx is present on The Two Horse brand patch, this indicates they were manufactured post-1986.


Levi’s 501 jeans have long been synonymous with selvedge finishes due to being woven on authentic shuttle looms, creating the distinctive selvedge effect. However, today most of their jeans are produced overseas.

Levi Strauss left his company to his four nephews after his death in 1902; these four nephews later took control. Today, the company still uses copper rivets in some of its jeans.

Levi’s began to experience a shift in its customer base when the postwar generation developed their own styles through subcultures such as greasers and mods. As this happened, jeans became seen more as fashion than just workwear; moreover blue denim also increased in casual clothing usage and therefore the Levi’s 501 became one of their best-selling pairs; additionally they introduced other types of denim jeans such as Dockers that are sold primarily through department stores.


Levi’s jeans offer a range of fits to meet every body type imaginable – choose a relaxed or tapered leg fit for ultimate comfort, or switch things up with classic blue wash, stonewashed or distressed styles for tailored appeal. No matter your taste – Levi’s has jeans to match. Pair your pair with their trucker jacket and crewneck tee for an effortlessly stylish look that takes you from day to night effortlessly.

Indian premium denim sales have seen double-digit increases over the last year in sales of Rs 2,500-plus denim jeanswear, and Mr Venkataramani says his strategy is to bring international fashion at this super-premium price point to India – this can be seen through product offerings, store design and branding of Levi’s.

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